Denver ad agency Factory Design Labs announced Thursday that it has opened new offices in Verbier, Switzerland and Shanghai, China to help its U.S. clients, including The North Face and Oakley, grow their brands in China and Europe.
Scott Mellin, chief executive of Factory Design Labs, said that Factory Design Labs is focused on rapidly expanding worldwide to help its brand clients - which also include Callaway Golf, REVO and Aspen/Snowmass - to deliver consistent and creative messages and acquire high-quality customers across global markets.
"Our expansion is not just about opening offices but extending and expanding our unique culture of creativity and proven intellectual property," said Mellin. "Factory is committed to being a global partner to each of our brands, helping them craft a consistent brand vision not only in the Americas, but in key international markets like China and Europe," said Mellin.
Mellin said that by hiring the best strategic, creative and developer talent in Asia and Europe, the company will help its clients "achieve cohesive authentic global branding."
It will also enable advertising to reach the market faster with an emphasis on campaigns relevant to the targeted market.
In August, Factory Design Labs hired international advertising industry veteran Bob Reimer as vice president of Global Operations.
Reimer will be responsible for the overall strategy, staffing and expansion of Factory's Swiss and Chinese operations.
"Factory and our clients are eager to rapidly accelerate brand growth in China and Europe, two of the most critical markets for premium lifestyle brands," said Reimer. "We made the bold decision to open offices staffed with the best local and global creative talent."
The company said that Factory's Swiss office is a European advertising industry first: it is the only full-service ad agency to be based in a ski resort.
"Our new office is 100 meters from the gondola, so we'll literally interact with our brands' core customers every day," said Mellin.
The office in Shanghai is located in JingAn district. The company said the China office will not just focus on creating campaigns to connect with sports enthusiasts, it will become a destination for them.
Factory renovated the space to include a climbing wall, a fitness facility, and a yoga studio.
Howard Pankratz: 303-954-1939, hpankratz@denverpost.com or twitter.com/howardpankratz
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